This behind the scenes documentary showcases a Singapore-based collective who practice the art of card flourishing. To date, Virtuoso (a.k.a. The Virts) have managed to gather an international following of more than 37,000 people. But how far can a Singapore Brand go in an international scene that is dominated by big personalities like David Blaine? This film examines how these innovative performer entrepreneurs are managing to harness the possibilities of the Internet to extend their reach beyond the shores of Singapore, and develop new business models to share their passion for their craft. Other aspects explored includes the science behind the art of cardistry as well as the cultural associations attached to cards in Asia.
Budget
$0
Genre
Documentary
Director
Gwendolin Mah
Country
This behind the scenes documentary showcases a Singapore-based collective who practice the art of card flourishing. To date, Virtuoso (a.k.a. The Virts) have managed to gather an international following of more than 37,000 people. But how far can a Singapore Brand go in an international scene that is dominated by big personalities like David Blaine? This film examines how these innovative performer entrepreneurs are managing to harness the possibilities of the Internet to extend their reach beyond the shores of Singapore, and develop new business models to share their passion for their craft. Other aspects explored includes the science behind the art of cardistry as well as the cultural associations attached to cards in Asia.
